Monday, January 3, 2011

A Challenge Worth Fighting and Dying For

Your mission, if you choose to accept it:
Convince the powers that be that the real national crisis is not some occasional random act of violence perpetrated by overseas splinter cells but the declining health of the citizenry back home.  Then, once convinced, the powers look to you for a solution.

Your answer?
Make healthier lifestyles more convenient and appealing for citizens than unhealthy ones.
Imagine video games or computer/phone/TV apps that required you to exercise and eat right before you get rewarded with more airtime/gamelives.

What if proper food shopping habits were part of the TV-watching crowd's expected behaviour?

"Sorry, viewers, your time is up.  You can't watch sports or favourite show on the tellie until you've finished your home health work."

No more alcoholic rice water or HFCS (a/k/a corn sugar)-soaked, salt-encrusted crumbly stuff, either.

What if the advert people convinced the fast/snack food people to play along with this idea?

Could you convince the billionaire shareholders and board-of-directors members that a healthier populace is a bigger short/long term future and more profitable venture for investors?

Would your country finally award you the Medal of Honour for saving your country from malaise/entitlement?

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